Service
Conversion rate optimisation that starts with understanding
I investigate why users don't convert, turn those findings into hypotheses and then validate them with A/B tests.
Let's talkDoes this sound familiar?
Your campaigns bring traffic, but too few purchases or enquiries
Users drop off at critical steps of the customer journey
Your numbers show you that something isn't working, but not why
There are plenty of optimisation ideas, but no solid prioritisation
You're already testing, but without a system
You're already optimising, but you don't know whether it actually moves you forward
How about this instead:
Instead of a loose collection of supposed “best practices”, you get a solid understanding of your users, prioritised optimisation potential and reliable evidence on which changes really work.
How I can help
- Investigate conversion barriers and user behaviour
- Translate findings into hypotheses
- Prioritise potential and build an experiment roadmap
- Design and analyse A/B tests
Why understanding comes before optimising
“Conversion rate optimisation”. What it's really about is changing the behaviour of people. That works best when you understand those people. On top of that, most ideas that get shipped have no positive impact on revenue.
How I work
Understand
Investigate data and user behaviour
Prioritise
Translate findings into hypotheses and assess them
Experiment
Validate changes statistically
Learn
Analyse results and derive what actually works
Examples
Working together fits especially well when
- You're ready to learn from experiments (even when a hypothesis is disproven)
- You already have significant traffic or a notable acquisition budget
- You don't just want to know where users drop off, but why
- Your team can implement the potential we identify
Is your traffic enough for A/B tests?
Run the numbers yourself in 30 seconds.
Freelancer vs. agency
- You talk directly to the person who does the analysis and the work
- I complement existing teams and agencies without much overhead
- My focus is research and experimentation, not a broad marketing portfolio
Free test concept
Your data becomes the next test
I give away two free test concepts per month. The only requirement is a concrete question and existing data for the funnel step in question.
Just send the data to hello@tilmanregelin.com and within two weeks at the latest I'll present the concept in 20 minutes and show you how I'd proceed.
Send data by email